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LINE Indonesia is providing informative and educational Ramadan content for our users as they observe Ramadan at home this year

Indonesians are observing Ramadan differently this year. Due to the COVID-19 pandemic, people everywhere are avoiding large groups and communal activities, as they seek to “flatten the curve” and slow the spread of the disease. This is forcing Indonesians to change how they engage in many of the traditions associated with the holy month of Ramadan, the largest and the longest religious festivity in the country. People are experiencing Ramadan at home, and LINE Indonesia is doing all it can to help them by offering special Ramadan programs and features. 

LINE Ramadan Official Account

The first feature for our users’ Ramadan at Home journey is the LINE Ramadan Official Account. Launched back in 2017, LINE Ramadan Official Account offers content and activities such as Daily Quiz (Kuis Rejeki BERSAMA), Prayer Schedule, Prayer Reminder, and Daily Kultum.

Daily Quiz (Kuis Rejeki BERSAMA)

Kuis Rejeki BERSAMA

LINE Ramadan provides the Daily Quiz activity to accompany users’
Ngabuburit period. Ngabuburit is the time before Iftar, usually around 3:30–5:30pm. Daily Quiz can be accessed everyday from 3pm to 6pm and consists of seven questions about Ramadan. Users with the highest points will have the opportunity to win a Daily Prize. Daily points will be accumulated at the end of Ramadan month and users with the most points will get a Grand Prize. 

Prayer Schedule, Prayer Reminder, and Daily Kultum

In addition to Daily Quiz, LINE Ramadan also provides daily Islamic content that can enrich users’ Ramadan journey. This includes Prayer Reminder, Prayer Schedule, and Daily Kultum. Prayer Reminder and Prayer schedule will be sent automatically via notifications once a user follows the LINE Ramadan Official Account. Prayer Reminder and Schedule is also customised based on users’ location and region. Daily Kultum consists of Daily Ramadan Prayers and Daily Ramadan Tips.
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LINE users who want to participate in all of the above activities can add an official LINE Ramadan account through this link https://lin.ee/ldGOA1v. They can also find the LINE Ramadan Official Account in the More Tab section on LINE application. For both iOS and Android, the More Tab is the three-dot icon located at the bottom right of the application.

Ramadan Tab on TODAY

LINE TODAY also provides a dedicated Ramadan Tab which can be accessed through https://today.line.me/ID/pc/main/100676. The Ramadan Tab consists of several sections, including Ramadan, Ramadan 2020, Ask Ustaz, Today’s Recipe, and Today’s Prayer.

BERSAMA

Under the Ramadan section, users can find a collection of news articles related to Ramadan. The Ramadan 2020 section consists of Ramadan tips and tricks. Under the Ask Ustaz section, users can get answers to frequently asked questions about Ramadan. Today’s Prayer consists of a collection of prayers that can guide users throughout Ramadan.

Stay Connected with Families and Friends through LINE Video Call

LINE also strives to close the distance between families and friends during this #StayAtHome period. Ramadan is highly associated with events that emphasize gathering and togetherness. This year, however, Indonesians are unable to meet in person with their friends and many of the people in their families. With LINE Video Call, LINE aims to help users to stay connected and strengthen their togetherness throughout Ramadan, despite the need to maintain physical distance. Able to connect up to 200 people, LINE Video Call is also equipped with various filters that can enhance the video call experience. In addition, LINE Video Call can be used via both cellphone and PC so that it can facilitate LINE users through multiple devices.

Hopefully, these Ramadan contents and features will help make for a memorable Ramadan-at-home experience for our users. We look forward to developing more campaigns and programs in the future that will enhance our users’ experiences.